Why beauty sector must not be afraid of coronavirus: the Lipstick Index
Lipstick and Beauty. Would you believe it if we tell you that the sale of lipsticks has a decisive impact on a country’s economy?
That’s right, and this apparently strange concept has been called Lipstick Index.
How was this possible?
It’s a little bit what is going on these days with the fear of Coronavirus. Many of us were inevitably overwhelmed by terror, far more contagious than the disease itself. This kind of virus that causes respiratory infections, pneumonia, bronchitis. Today, unfortunately, no vaccines have yet been discovered or at least antiviral drugs against this terrible infection.
In 2001, Leonard Lauder, president of Estée Lauder, a historic cosmetics multinational noticed that after the Twin Towers attack, despite insecurity and economic crisis, its profits grew sharply. In such a crisis, when people feel lost and fearful, why would they choose to buy more lipsticks?
Epidemic fear creates concern, but alarmism causes panic and slows the economy as people avoid usual activities.
But how can we fight this trend? And what impact will this have on the beauty sector?
The decision to buy a lipstick, a relatively low cost cosmetic product, therefore, has and has had over the years the function of making women happy, gratifying them with little.
The Lipstick Index and Beauty
This happens because in gray times, the red of the lips recalls life and makes us feel better. Even more so when everything around us is gray and dark. The more things go wrong, the more lipsticks and beauty treatments are sold. It is the famous Lipstick Index!
Winston Churchill, during the Second World War, excluded beauty lipsticks from the rationing of cosmetic products. Churchill was stating that red lips were able to lift the morale of those who would observe them and those who exhibited them.
So we are sure that even more women will put a beautiful bright red color on their lips against these dark times. Maybe using one of the Omnia treatments for permanent lip tattoo. So against the gray of these times, the red of the lips will not last only a few hours but for several years. So your lips will alway wear a beauty lipstick.
