Beauty must not be afraid of coronavirus: the Lipstick Index
Why beauty sector must not be afraid of coronavirus: the Lipstick Index
Lipstick and Beauty. Would you believe it if we tell you that the sale of lipsticks has a decisive impact on a country’s economy?
That’s right, and this apparently strange concept has been called Lipstick Index.
How was this possible?
It’s a little bit what is going on these days with the fear of Coronavirus. Many of us were inevitably overwhelmed by terror, far more contagious than the disease itself. This kind of virus that causes respiratory infections, pneumonia, bronchitis. Today, unfortunately, no vaccines have yet been discovered or at least antiviral drugs against this terrible infection.
In 2001, Leonard Lauder, president of Estée Lauder, a historic multinational in the cosmetics, beauty lipstick and perfume market, noted that in the years following the attack on the Twin Towers, marked by strong insecurity and profound economic difficulties, the profits of his company had instead, an important growth rate never recorded.
In a situation of total crisis, in which the individual feels totally lost, no longer has confidence in anything and has fears about his own life, how can the choice to buy more lipsticks be done?
But how can we fight this trend? And what impact will this have on the beauty sector?And what has to see with beauty lipstick?
The decision to buy a lipstick, a relatively low cost cosmetic product, therefore, has and has had over the years the function of making women happy, gratifying them with little.
The Lipstick Index and Beauty
This happens because when everything is gray, the red color of the lips, which reminds us of the passion, the blood that flows in the veins and therefore life, makes us feel better. Even more so when everything around us is gray and dark. The more things go wrong, the more lipsticks and beauty treatments are sold. It is the famous Lipstick Index!